Did you know that Sheraton is actually a part of Marriott? That’s right! Many people are unaware of this fact, but Sheraton is one of the renowned brands that fall under the Marriott International family. With its distinctive blend of luxury and comfort, Sheraton hotels have been providing exceptional hospitality experiences worldwide. Whether you’re planning a business trip or a relaxing getaway, Sheraton, as part of Marriott, offers a wide range of accommodations and amenities to meet all your travel needs. So next time you’re looking for a memorable stay, consider Sheraton, where the Marriott touch meets exceptional service. Sheraton is indeed part of Marriott International, one of the world’s largest hotel chains. Marriott International was founded in 1927 by J. Willard Marriott and his wife, Alice Marriott, and has grown to become a global hospitality company with more than 7,000 properties across 131 countries and territories.
History of Marriott International
Marriott International has a rich history that dates back nearly a century. The company’s first hotel, the Twin Bridges Marriott Motor Hotel, opened in 1957 in Arlington, Virginia. Over the years, Marriott expanded its footprint in the hospitality industry and became a household name renowned for its exceptional service and comfortable accommodations.
Brands and properties under Marriott International
Marriott International encompasses a wide range of hotel brands, catering to different customer segments and preferences. Some of the notable brands under the Marriott portfolio include Marriott Hotels & Resorts, The Ritz-Carlton, Westin, Renaissance Hotels, and, of course, Sheraton. Each brand has its own unique offering and caters to various travel needs, ensuring there is something for everyone within the Marriott family of hotels.
History of Sheraton
Sheraton is a legendary American hotel brand with a history dating back to 1937. Its roots can be traced back to the founding of the Stonehaven Hotel in Springfield, Massachusetts, which eventually became the world’s first Sheraton Hotel. Sheraton hotels quickly gained popularity for their comfortable accommodations and impeccable service, making them a favorite among travelers.
Sheraton’s brand identity
Sheraton has always been synonymous with elegance and sophistication. The brand prides itself on providing exceptional guest experiences, making every stay memorable. From the moment you enter a Sheraton hotel, you are greeted by warm, welcoming staff who are dedicated to ensuring your comfort and satisfaction. With its trademark focus on service excellence, Sheraton has established itself as a trusted name in the hospitality industry.
The Acquisition of Starwood Hotels & Resorts Worldwide
In 2016, Marriott International made headlines with its acquisition of Starwood Hotels & Resorts Worldwide, which included the Sheraton brand. This groundbreaking acquisition brought together two industry giants and created the world’s largest hotel company.
Background of the acquisition
The acquisition of Starwood Hotels & Resorts Worldwide was a strategic move by Marriott International to further strengthen its position in the global hospitality market. By bringing Starwood’s portfolio of well-known brands, including Sheraton, under its umbrella, Marriott expanded its reach and gained access to a broader customer base.
Merger between Marriott and Starwood
The merger between Marriott and Starwood was a monumental event in the hospitality industry. It brought together two iconic companies, each with its own unique strengths and offerings. The merger allowed Marriott to leverage Starwood’s loyal customer base and gain a competitive edge in the market.
Impact on Sheraton
The acquisition of Starwood Hotels & Resorts Worldwide had a significant impact on Sheraton. As part of the Marriott family, Sheraton now benefits from the resources and expertise of a global hospitality powerhouse. This has opened up new opportunities for the Sheraton brand, allowing it to enhance its offerings and elevate the guest experience even further.
Sheraton Under the Marriott Umbrella
Sheraton’s status as a Marriott brand has solidified its position in the luxury hotel market. By being part of Marriott International, Sheraton enjoys the benefits of a global distribution network, cutting-edge technology, and access to a vast pool of loyal customers.
Benefits and synergies
Being part of the Marriott portfolio has enabled Sheraton to tap into a wide range of benefits and synergies. Sheraton now has access to Marriott’s extensive reservation system, which makes it easier for travelers to book Sheraton hotels around the world. Additionally, Sheraton can leverage Marriott’s expertise in areas such as revenue management, marketing, and loyalty programs, further enhancing the guest experience.
Maintaining Sheraton’s distinctiveness
While Sheraton is now part of Marriott International, the brand has maintained its distinct identity and commitment to providing exceptional guest experiences. Sheraton hotels continue to reflect the brand’s timeless elegance, ensuring that guests feel right at home no matter where they are in the world.
Sheraton Hotels & Resorts
Sheraton Hotels & Resorts is the flagship brand within the Sheraton portfolio, offering luxurious accommodations and a host of amenities designed to cater to the needs of modern travelers.
Overview of Sheraton Hotels & Resorts
Sheraton hotels are known for their sophisticated design, featuring contemporary furnishings and plush bedding to ensure a comfortable and restful stay. The hotels strive to create a warm and inviting ambiance, with lobbies designed to be welcoming and spacious.
Key features and amenities
Sheraton hotels offer a range of amenities to enrich the guest experience. This includes well-appointed fitness centers, relaxing spa facilities, and signature restaurants offering delectable cuisine. Additionally, Sheraton hotels often feature large event spaces and state-of-the-art conference facilities, making them an ideal choice for business travelers.
Global presence
Sheraton Hotels & Resorts can be found in some of the most prestigious destinations around the world. With properties in cities like New York, London, Dubai, and Hong Kong, Sheraton offers travelers the opportunity to experience luxury and comfort no matter where their travels take them.
Sheraton Grand: The Upscale Flagship
Within the Sheraton brand, Sheraton Grand represents the epitome of luxury and sophistication. Sheraton Grand hotels are carefully selected properties that embody the highest standards of design, service, and guest experience.
Introduction to Sheraton Grand
Sheraton Grand hotels are characterized by their distinctive design, exceptional service, and prime locations. These properties are seen as the crown jewels of the Sheraton brand, offering guests an elevated level of luxury and comfort.
Distinctive features of Sheraton Grand
What sets Sheraton Grand hotels apart is their attention to detail and commitment to providing an extraordinary guest experience. From the moment you step into a Sheraton Grand hotel, you are greeted with warm hospitality and a level of service that is second to none.
Properties designated as Sheraton Grand
Sheraton Grand properties can be found in select destinations worldwide. These exceptional hotels are carefully curated to embody the Sheraton Grand brand promise, ensuring that guests can expect the highest level of quality, luxury, and service.
Sheraton’s Loyalty Program: Marriott Bonvoy
Marriott Bonvoy is the loyalty program offered by Marriott International, which encompasses all of its brands, including Sheraton. This program allows guests to earn points for their stays, which can be redeemed for various rewards and benefits.
Integration into Marriott Bonvoy
With the acquisition of Starwood Hotels & Resorts Worldwide, Sheraton’s loyalty program, Starwood Preferred Guest (SPG), was integrated into Marriott Bonvoy. This meant that SPG members could seamlessly transition to the new program while retaining their existing benefits.
Benefits for Sheraton guests
By participating in Marriott Bonvoy, Sheraton guests can enjoy a range of exclusive benefits. This includes earning points for their stays, access to member-only rates, complimentary Wi-Fi, and the ability to redeem points for free nights or other rewards.
Loyalty program tiers and perks
Marriott Bonvoy offers multiple tiers based on the number of qualifying nights or points earned. The program has several tiers, including Silver, Gold, Platinum, Titanium, and Ambassador Elite. Each tier offers its own set of perks, such as room upgrades, late checkout, and access to exclusive lounges.
Renovation and Rebranding Initiatives
As part of its continuous efforts to provide exceptional guest experiences, Sheraton has embarked on a comprehensive renovation and rebranding strategy. This initiative aims to refresh the Sheraton brand and ensure that it remains relevant in a rapidly evolving hospitality landscape.
Refreshing the Sheraton brand
Sheraton is investing in revitalizing its properties to ensure that they reflect the brand’s commitment to excellence. This includes updating guest rooms, enhancing public spaces, and introducing new design elements that elevate the overall guest experience.
Renovation projects
Sheraton has several ongoing renovation projects across its portfolio of hotels. These projects incorporate the latest design trends and technologies, ensuring that guests have access to modern and well-appointed accommodations.
Conversion of existing properties to Sheraton
In addition to renovating existing properties, Sheraton is actively seeking opportunities to convert hotels from other brands to the Sheraton brand. This allows the brand to expand its footprint and introduce its signature offerings to new markets.
Sheraton’s Future Growth and Expansion
Sheraton has ambitious plans for growth and expansion in the coming years. The brand aims to further establish itself as a leader in the luxury hospitality segment and continue to provide exceptional experiences to its guests.
Plans for expansion
Sheraton is actively pursuing opportunities for expansion in both established and emerging markets. The brand is strategically targeting key destinations and working to secure new hotel management agreements or franchises to bring the Sheraton experience to more travelers around the world.
New hotel openings
Sheraton has several new hotel openings in the pipeline, with properties set to debut in locations such as China, the United States, and Europe. These new hotels will showcase the brand’s latest design concepts and offerings, providing guests with even more choices for their travels.
Revitalizing existing Sheraton properties
In addition to expanding its portfolio, Sheraton is committed to revitalizing its existing properties to ensure they measure up to the brand’s high standards. This includes renovation projects and ongoing maintenance to guarantee that guests have the best possible experience during their stay.
Conclusion
Being part of Marriott International has brought numerous benefits to Sheraton. As a Marriott brand, Sheraton can leverage the resources, expertise, and global reach of the hospitality giant to enhance the guest experience and expand its presence worldwide. With a focus on providing exceptional service and maintaining its distinct identity, Sheraton is poised to continue evolving and thriving as a trusted name in the luxury hotel industry. Whether you’re traveling for business or pleasure, you can count on Sheraton to provide you with a memorable and rewarding stay wherever you go.